A new campaign from personal care powerhouse, Dove, aims to remind women and girls with wonderfully curly hair that it is beautiful. The ad features young girls spilling their thoughts on their hair - and it's disheartening to find that they are ashamed of it, more so because a recent survey conducted by the brand found that only 10% of American women love their natural curls. But, watching this campaign would definitely change these figures, with the climax of the ad seeing curly haired women and girls celebrating what they have without a care in the world. 

#LoveYourCurls

Video courtesy of Youtube