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| Pharrell WIlliams' custom designed World Cup Brazuca up for auction |
Rio de Janeiro - a city that most of the world is looking upon in awe as soccer teams from across the globe vouch for The FIFA World Cup. But at what price? There is audience that is close to the action but equally as far from it - the people of The Favelas. To avert the attention away from the games and to focus on what needs to be done, high fashion retailer Luisaviaroma has teamed up with a group of designers to recreate the Adidas Brazuca match balls for a charitable project.
In an effort to aid the next generation living within The Favelas, renowned fashion designers have gathered to fund the Gol de Letra foundation by adding their own personal touches to the Adidas Brazuca. From the wonderfully colourful designs of Antonio Marras, Etro and MSGM and the darker, more sexual few of Rick Owens, Gareth Pugh and Fausto Puglisi, it's clear the call for action has brought these designers to support the foundation and its humanitarian cause.
The World Cup doesn't have to be at the cost of the welfare of this perservering community, so see the full range of Brazucas, how you can help the children of The Favelas and enter the auction at www.luisaviaroma.com.
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| A range of customized designer Brazucas. Football has never looked so good! |
In an effort to aid the next generation living within The Favelas, renowned fashion designers have gathered to fund the Gol de Letra foundation by adding their own personal touches to the Adidas Brazuca. From the wonderfully colourful designs of Antonio Marras, Etro and MSGM and the darker, more sexual few of Rick Owens, Gareth Pugh and Fausto Puglisi, it's clear the call for action has brought these designers to support the foundation and its humanitarian cause.
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| My personal favourite - Missoni. Rejoice in the spirit of the World Cup! |
Images courtesy of Selectism and RO Style & Life