"I forget about it a bit until it starts to go into stores. It’s nice to have a break, then see it again and realise that you’re still into it. We wanted it to be less logo based and have an overall pattern feel. I had the image of a mountain in my head and the other idea came from a bowl my parents bought me from morocco, it’s something quite traditional that has a graphic element I thought we could translate. I really love the shirt with the mountain sleeve, which ended up being the best seller and also seeing the mountain sweat pieces worn in a full look is strong."
