The Greek-American designer label, John Varvatos, has released a limited edition fragrance that reflects the modernity and casual cool of the contemporary man, which is no doubt a rarity. The label, famous for their minimal rock 'n' roll aesthetic, with an emphasis on the elemental, is bound to be a hit amongst men worldwide. Platinum is a mix of invigorating spices, herbs and citrus, whilst being engulfed in earthy woods, leather and amber. Probably the most striking feature of the fragrance is the bottle - a sleek, sterling silver design which complements the clean-cut image of fashion-conscious men.

Be on the look out for when the fragrance hits stores locally, or you can head to www.johnvarvatos.com to purchase now

Images courtesy of John Varvatos and A Beauty Feature