The surge of minimalistic and straight to the point fashion design is undeniable, especially with the rising influence on mainstream fashion Maison Martin Margiela has only recently grasped once again. Following the fashion house's collaboration with H&M last year, G-SHOCK have stepped up and designed a cuff-watch hybrid due for release this coming Monday. Clinical yet stylish, this sleek design is a testament to the elemental, low-impact yet highly memorable designs of the fashion house and to mark it's 30th Anniversary - further heightened by the hypnotic teaser trailer (see below). Once these watches are released, be quick, for there are only 3000 models made worldwide...

Images courtesy of British GQ, High Snob Society and Paper Blog

Video courtesy of the official Maison Martin Margiela Youtube channel