The French Riviera is embodied and renewed from the Dior archives in the elegantly simple "Cologne" from Dior Homme. This classic scent from the Fashion House has now been redesigned to fit the contemporary, futuristic vision of Kris Van Assche, the Creative Director of Dior Homme, yet staying true to the "timeless freshness of the musk, citrus and cottony notes of the original scent" (Dior, 2013). To support the release of the new design, Dior has also created "Dior Mag" (link below), highlighting the origins and history of the scent and its stance in men's grooming today, and a bright, summery Fashion Film refining the chic simplicity of the scent (watch below). With the current reign over fashion that Dior has been given, this modern revival of Dior Homme Cologne will truly bring men's grooming a modern twist.

To read about the origins and history of Dior Homme Cologne, CLICK HERE

Video courtesy of the official Dior Youtube Channel

Images courtesy of the official Dior Facebook page